Found the list of "swag" that each student-athlete receives from the bowl they are at. It's located here at SOX & Dawgs.
In that article it mentions the limit on gifts the players can receive is capped at $500. The stuff that BYU and Arizona players are receiving adds up to more than $500. Let's take a look.
Wii System bundle package
The Wii console with the Wii Sports bundle runs at a standard rate of $249.99. Hopefully players aren't playing Bowling all night rather than prepare for the 'Cats.
Oakley Hijinx sunglasses
Hijinx shades from Oakley are runnin at $100 a pop. When guys like Brody from The Hills (pictured)are wearing these things thats some serious "Swag." I laugh at the thought of some of BYU's players wearing these things. Picture David Oswald in these. Your laughing aren't you? I am. These are a total Austin Collie set of shades, to the T.